Creative Gratitude

Thank you to all who took part in the “Thank you, but no thank you” contest, AKA #BestTY. Wait, after all of my preaching about not opening with ‘thank you’, let me restate that first sentence. You deserve respect, gratitude and a pat on the back for taking part and supporting this contest. Whether you placed an entry, promoted it, or even thought about how you thank people, kudos to you.

This contest was about being different, getting creative and finding new and interesting ways to thank donors. Charities, non-profits, do-gooders and pretty much anyone was invited to share their best opening line for a donor thank you, on Twitter in 140 characters or less to boot. I was very happy and blown away by the response and support from everyone. If you were following along, hopefully, you picked up some good ideas.

Huge appreciation to our esteemed judges panel for all of their support. They were there along the way, giving advice, sharing the contest and ultimately making the very difficult decision about who should win!

Mary Cahalane
John Lepp
Ann Rosenfield
Brock Warner

So, the moment of truth. The winner of the contest is… Dignitas International for the inspiring entry below.

Why was this entry the most popular amongst our judges? It is personal, mentioning the date of the gift. It is focused on the donor. It is attention-grabbing. It draws you in right away. It talks about impact. It connects the decision to donate with that very same impact. All great traits of a great opening line for a donor thank you.

Congratulations Dignitas! Many members of their team jumped in on this thanking action.Your team wins a $25 Amex card and of course a review of an appeal or letter courtesy of the creative minds at Agents of Good. Agents, you really rock for providing this amazing prize!

A Special Judge’s Prize was provided by Ann Rosenfield for an entry she felt had to win something. Congratulations AC (@Connectwithcoop). For this entry below, you win a $10 Starbucks card – and thanks, Ann for providing this prize!


Other honourable mentions that resonated with the judges panel include:








Great work, all you thanking machines!

The 3 random winners of $10 Amazon gift cards just for having the courage to enter are:

Carmen Clayton (@Carmen_Clayton)
Beth Ann Locke (@fundraiserbeth)
Rekha (@rekhsy)

Next time you have to thank someone, do as these people did, and get creative. Your donors deserve it for supporting you.

I would love your feedback about this contest, whether you took part or not. Should we do this again? How can we make this contest even better and more appealing? How can we get 1,000 entries and get even more idea sharing happening?

One thought on “Creative Gratitude

  1. Pingback: Resolution 2014 « FundraiserBeth

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